Guides
Find the owner.
Know the number.
How investors find off-market sellers in public records and price the deal before the first call. No fluff, no made-up stats.
01The 70% rule
The 70% rule, explained (with a worked example)
MAO = 70% × ARV − rehab, run on a real unlisted house in San Antonio 78201. What the 30% covers, and when to move off 70%.
Read · 7 min →
02Absentee owners
How to find absentee owners from public records
Mailing address ≠ property address, from the county tax roll. Where the data lives, how to clean it, and how to rank the list.
Read · 6 min →
03Long-term owners
Long-term owners: why 20+ year ownership signals a motivated seller
Equity, life stage and deferred maintenance: why a long hold is worth a call, what it can't tell you, and how to build the list.
Read · 7 min →
Have a deal in front of you? Run it in the free MAO calculator.
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Photography courtesy of Unsplash. Guide figures are estimates, not financial advice.